By Sarah Perez Apr. 5, 2026 Helen Ruan ARt Beginning in the mid-2010s, the “Digital Age” of instantly accessible streaming platforms and ebooks has gravitated consumers away from physical media. Despite this, the largest American retail bookseller, Barnes & Noble, expands its footprint, with almost 70 stores newly opened in 2025 and 60 more planned for this year. With a 300% increase in vinyl purchases since 2016, consumer patterns mark a shift in the popularity

The movie adaptation of Colleen Hoover’s popular romance novel “It Ends with Us” released in theaters on Aug. 9. However, many fans...